Marketing and sponsorship management

We put your brand in the right place at festivals, concerts, sports and cultural events, from finding the right sponsorship to the agreement, on-site delivery and reporting.

Marketing and sponsorship management puts your brand in front of its audience at the right events and turns that visibility into a measurable result. At Ondokuz we manage sponsorship from researching the opportunity to the post-event report.

What we take on

  • Researching sponsorship opportunities that fit your sector and audience
  • Preparing the sponsorship agreement and running the negotiation
  • Brand positioning and visibility management during the event
  • Announcing the sponsorship across media, digital and printed materials
  • Post-event reporting and measurement

Which events?

Concerts, festivals, sports and cultural events that reach large audiences are the most popular choices for sponsorship. When choosing the right one we look at the audience profile, the event's media reach and how your brand can take part in that setting.

A well-built sponsorship gives a brand several things at once:

  • Awareness: visibility where large audiences gather.
  • Direct contact: face-to-face interaction with potential customers.
  • Reputation: the trust that comes from being part of a quality event.
  • Media impact: extra coverage in the press, digital channels and social media.

Brand experience on site

Sponsorship is more than a logo. With product display areas and stands we give visitors direct contact with the brand; our Summer Events and Sponsorships 2025 project is one example.

Measurement and reporting

Once the event is over you need to see what was achieved. We bring visibility, visitor engagement and media and social media coverage together in one report, with recommendations for your next sponsorship decision. If you are considering an event, get in touch.

Frequently asked questions

What does sponsorship management include?

We research suitable sponsorship opportunities, prepare and negotiate the agreement, manage your brand's visibility during the event and deliver a measurement report at the end. We also plan how the sponsorship is announced across media, digital and print.

What kinds of events do you find sponsorships for?

Concerts, festivals, sports and cultural events that reach large audiences. We choose based on your sector, your audience and the event's media reach.

How do you measure the impact of a sponsorship?

After the event we report on visibility, visitor engagement and media and social media coverage. The report comes with recommendations for your next sponsorship decision.

Do you help prepare the sponsorship agreement?

Yes. We define the scope of the sponsorship package and handle the preparation and negotiation of the agreement, so it is clear from the start what you get in return.

Do you set up product displays or stands at events?

Yes. With product display areas and stands we give visitors direct contact with the brand; the Lexus Zai exhibition is one of these projects.

Let's get started.

Let's talk about your next launch, dealer meeting or festival.